Monthly Archives: August 2016

Nike And IPod Working Together

What is the hot music playing item on the market right now? The iPod. What is one of the top sportswear companies? Nike. What do these two answers have in common?

Nike and Apple are working together to introduce the Nike + iPod. All you need is a pair of Nike+ shoes, and iPod nano, and the Nike + iPod Sport Kit. How does it work though? Below are the three steps to using the Nike + iPod Sport Kit:

Step 1- To begin, place the sensor in your left Nike+ shoe. This is easy as there is a built-in pocket beneath the insole. This sensor can stay in the shoe even if you are not working out, so don’t worry about having to take it out after your done working out.

Step 2- Once the sensor is in your shoe, you now need to attach the receiver to your iPod nano. Put the receiver into the Dock connector on the bottom of the iPod right next to the headphone jack.

Step 3- The final step is to begin running. You will now be able to hear voice feedback, Nike Sport Music content, and all of your songs of your iPod nano.

The sensor that is in your shoe and the receiver on your iPod nano allow you to see how long you have been running, how far you have been going, and what your pace is.

If that is enough you are able to sync your results onto your computer. When you connect your iPod nano to your Mac or PC it ill automatically sync your workout data to both iTunes and nikeplus.com. From here you are able to see your runs, set goals, and challenge all your friends.

These new features will allow you to analyze your performance. Set goals, break records, keep track of everything. Nikeplus.com keeps stats on every step. You are able to check your speed, distance, and calories burned. You can sort all the data by run, week, or month. All of this data is easily viewable from a graphical interface as intuitive as it is stunning.

Nikeplus.com also keeps you connected with runners all over the world. You are able to challenge anyone, anywhere, to a virtual race. All you have to do is upload your run stats online and you are able to race on your own time and turf.

Nike and Apple working together bring together two powerful companies in the world of teens and sportswear to create a product that is truly amazing.

Nike Air Force One

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Nike Air Force One is a leading brand name for a casual shoe product line. Traditionally, most people would have associated Nike with sports shoes. But it appears that the new lifestyles of the new generation demands a completely new line of shoes. So what is this new lifestyle that we are talking about?

There is a rising trend of our teens participating in multiple sports. They not only participate in sports and a history of nike. They wear the same apparel to school, casual outings, etc. So traditional sports shoes become problematic – they are only meant for one single sport, and nothing else. This is good if the individual is engaging in a specialized sport, and needs specialized shoes and clothing. But the majority of the teens don’t engage in such activities most of the time. They engage in such sports only a few hours at most each day. After that, they are off to another activity.

The solution to this problem is a simple one. Design a multi-purpose shoe that a teen can wear for various functions. For example, with a pair of Nike Air Force One, a teen can attend school, play street soccer, and then go out with friends for a drink afterward. With such shoes, the teen is forced to change into another pair of shoes, which can be troublesome.

So why is that the new shoes can be worn for so many types of activities?

This has something to do with the design of the shoes. Usually, specialized footwear are designed with specific goals in mind. These goals are based on the expected movements of the sport. For instance, a basketball shoe would be designed to help the sportsman jump higher, and also help to cushion the landing. It should also allow for lateral (left and right) movements, as well as backward movements. A running shoe, on the other hand, is designed for forward motion only. The heel area is especially thick to help cushion each stride as the heel strikes the ground. But you shouldn’t be wearing a running shoe if you are trying to play basketball or street soccer because you may sprain your ankle.

The Nike Air Force One shoes take all that into consideration. The soles are moderately thick, to enable the wearer to take part in various sports. It is comfortable enough for middle distance running, and short sprints, which covers most sports activities. On top of that, Nike designers also have to think about the outward appearance of the shoes. The target audience is also likely to wear the shoes to shopping malls, BBQ gatherings, and other social outings.

So you see a wide variety of designs that the consumer can choose from. There are plain looking designs, which are more suitable for wearing to schools. And there are fanciful (and colorful) designs, which can be ideal for any outing. There are both low, mid and high cut models to choose from. It all depends on personal tastes, preferences, and above all, the lifestyle of the individual.

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Nike’s Cutting Edge Approach To Marketing

Nike’s new approach to their global marketing has had their competitors and fans alike wondering whether a new era in massive-brand marketing has come about. If so; is it working?

Nike is one of the few major sports labels that has truly embraced the digital generation. They recently changed their core target market to seventeen-year-olds, citing that the age group spends 20% more on shoes than their older counterparts. This shift in perspective has brought about an entirely new approach to their communication with their fans because marketing nowadays is all about communication. As Mark Parker (Nike CEO) said, “Connecting today is a dialogue.”

Nike launched the Fuelband, a wristband that enables sports-lovers to track their progress through an interactive website. Not only did the Fuelband receive massive success but it also spawned an online community that revolved around Nike bringing sports into people’s everyday lives. Another positive (and rather sneaky) benefit to the Fuelband online community is that it acts as a constant marketing survey for Nike products and Nike’s market, regularly letting Nike know what people like about what they sell and which sports are most popular.

In 2006, Nike+ was conceived. Partnering with Apple and riding on the wave of success the iPod created, Nike added yet another aspect to their online interaction. Fortune’s Scott Cendrowski explains it best:

“Powered by a sensor inside running shoes, the service both monitors a runner’s performance and provides digital coaching. A voice lets runners know how much farther they have to go; the PowerSong function generates a musical blast for extra motivation. At the end, it logs details of the workout onto Nikeplus.com, where users can store and analyze the data, get training tips, and share workouts with friends.”

Another online community, another way to find out Nike consumers’ workout and behavioural patterns and musical tastes and generally another way to find out how they live their lives. Nike has perfected the art of getting in touch with the people that support them.

Nike realised that they had to go where their target market was going and talk to them on their level – basic marketing principles but it lead to a completely new brand personality for Nike. Their international Facebook page now has 8,938,010 likes. Their Nike Footballs Facebook page boasts a staggering 11,807,328 likes. The Nike Facebook app has 360,000 monthly users – that’s 360,000 people updating Nike’s market research every single month and that’s not even the entire picture. Their Nike Chance Facebook app has 250,000 monthly users and their Nike Free Run iD has 80,000 monthly users. A very impressive transition into the digital world and it shows that Nike really understand how the social networking world operates.

On Twitter, they have a slightly disappointing 377,367 followers. Then again, the tweets results page is constantly flooded with mentions.

In 2010, Nike really put their stamp on the social-media map when they hosted their ‘Write the Future campaign’. Operating from their Nike Football Facebook page, the campaign revolved around hearing what their fans had to say about their favourite football players. A tab on the page let users choose from a selection of internationally-recognised footballs players and write a 43-character tag-line. The most popular or catchy tag-lines were screened at a pre-determined time on the Life Centre, using an LED screen the approximate size of half a football field. Tag-lines could also be entered through Twitter, using the #NIKEFUTURE hashtag.

The campaign not only let Nike know who their fans’ favourite football players were but also used the idea of recognition as a reward instead of tangible give-aways, which probably worked better than any Nike package could have.

Not only did the campaign receive international acclaim for being innovative, edgy and modern but it also ensured Nike’s place as a big brand name in the South African market – a market that is too often neglected. Write The Future showed the world that Nike was in-tune with the new digital age that has lead many other international brands to miss out on the younger market.

Nike has now drastically reduced the portion of their marketing budget spent on traditional, off-line advertising. However, this doesn’t mean that they’ve reduced their marketing budget in general. Rather, Nike has poured their funding into marketing that works now instead of marketing that worked before. They spent a record-breaking $2.4 billion dollars on marketing in 2011, the majority of it for their online interaction. Adverts for Nike now flight first on their Facebook stage, as opposed to the traditional way of putting them on TV and later making the advert available online. It’s an approach that other companies are often far too scared to try – but it’s working.

iPod Nike Sport Kit Ultimate

The iPod Nike Sport Kit is an excellent piece of equipment if you are an active person, and especially if you are a runner. In this article we’ll look at how it works and what to expect. After that, we’ll explore the benefits. Let’s get moving…

The iPod Nike Sport Kit is a combination of Apple iPod technology and Nike shoe technology. It allows people to wirelessly monitor their activity with a sensor in the Nike shoe and receiver in the Apple iPod. The sensor detects foot movement and sends the data to a receiver attached to the bottom of the iPod. The collected data is transferred to your computer when the iPod is docked and synchronization occurs.

To operate the iPod Nike Sport Kit you place a sensor in a specially designed pocket in your special Nike shoe (i.e., Nike+) and then you plug a receiver into your iPod Nano dock connector. The sensor and receiver can give you real-time performance feedback. You’ll get this information right on your iPod screen. And, as mentioned above, you can load it to your computer as well. With the iPod Nike Sport Kit you can track distance, pace, calories burned, and amount of time. It’s very slick technology.

Just to be clear, you’ll need three things to make this all work. First, you’ll need a pair of special Nike+ shoes. Only Nike+ shoes have a built-in compartment in the specially designed in the sole of the shoe, specially designed for the iPod Nano and wireless receiver. Second, you’ll need an iPod Nano. It’s obviously small and light, built for the job. Finally, you need the Nike+ iPod Sport Kit itself, which allows your shoe to talk to your iPod.

Active people reading this probably already understand the benefits but let’s take a quick look at them. It’s important to cover the details.

First, you can run to your favorite music. If you don’t already have a portable music player, the iPod Nano is a good choice because it is small, light and generally easy to use. Second, you can get excellent workout information that you probably didn’t have before, including the items mentioned above, including things like distance, pace and calories burned. You can track this performance on your PC or your Mac. Third, the technology is wireless so there is much less chance or getting tangled up or hurt. Wireless simplicity means higher usability. Fourth, the performance data synchronization occurs naturally as part of your iPod synchronization. Nothing extra or special is required.

There are some special benefits beyond the ones noted above. Specifically, the data can also be synced up to nikeplus.com, if you care. On nikeplus.com you can set goals, see your runs, and even challenge friends. This can be set up automatically, so again, easy of use is relatively high. Furthermore, on the Apple iTunes Store, there is a Nike Sports Music section which features some interesting content. There are workout mixes with coaching and motivation tips that play over music. There are sport mixes that are professionally (top athlete) created mixes as well as podcasts.